In a surprise news update Fantasy Flight Games have announced a merger with Asmodee!!!
(Please note that the logo shown here is not an actual logo for the merger!)
I’m not sure how I feel about this update myself! On the one hand – I can see it offering massive advantages to both parties, but on the other hand – I’m worried that it might change what makes me love Fantasy Flight Games! Don’t get me wrong – Asmodee are a great company and they produce some fantastic games, but Fantasy Flight Games are the reason I got into gaming!
My love affair with board games started with a simple game of Carcassonne, but it wasn’t until I played Arkham Horror that I was truly drawn in! From there I fell in love with game after game that poured out of the Fantasy Flight gates, for example:
This interesting Fantasy Flight news release contains some very pleasing points about the benefits for both parties but the one that has me most excited is:
Fantasy Flight Games will benefit from Asmodee’s impressive distribution and marketing reach in Europe, greatly improving its product placement and organized play initiatives across the continent.
From my point of view, anything that boosts the presense of Fantasy Flights organised play across Europe is definitely a move worth making, not just for the company, but for us gamers here in the UK!
Despite my worries for the Fantasy Flight magic – the update does go some way to alleviate these concerns and partially sets my mind at rest. Check out the following statements:
… the identity, product development, marketing (such as website and convention presence) and sales representation of Asmodee’s close publishing partners will be unaffected.
FFG expects to retain all of its licensing relationships, and will work with both Asmodee and its licensors to extend licensing potential to those parts of the Asmodee Group that makes sense for the overall product strategy and the individual license.
So, that’s the news! Hopefully we’ll see great things coming out of this new alliance in the near future but until then, how about leaving a comment to let us know what you think!
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Driven Instructional Designer by day, board game fanatic by night! Tom has a long background in eLearning design and is a strong believer that story and narrative are crucial to creating excellent learning and gaming experiences. A passionate blogger, game reviewer and play tester, he enjoys spending his time playing games of all genres.